H2O Audio Continues Rapid Retail Growth With Introduction of New Nationwide Partnerships

Leader in Waterproof Headphones and Accessories Expands Distribution Across U.S. [ Back ]

SAN DIEGO, CA – June 16, 2009 – H2O Audio, the leader in high performance waterproof headphones and accessories for active people everywhere, today announced a multi-year partnership with 16-time Olympic medalist and 17-time World Champion swimmer, Michael Phelps. Committed to encouraging healthy living, enhancing the swimming and training experience and spreading awareness for the sport, H2O Audio and Phelps will collaborate on product development and marketing initiatives. Phelps' imagery and voice will be integrated into select product packaging, advertisements and displays at leading retailers including Apple Stores, Best Buy and Target, as well as online at www.h2oaudio.com and www.amazon.com. The campaign will launch this Summer.

"The addition of these respected retailers allows us to bring H2O Audio's performance products to an even broader audience of water sports enthusiasts," said Kristian Rauhala, founder and chief executive officer, H2O Audio. "From core surfers and triathletes, to recreational lap swimmers and kayakers, H2O Audio's products offer a truly unique, high-quality solution for anyone who wants to enhance their workouts and train with music in the water."

The product assortment includes the Surge Bass Amplified Waterproof Sport Headphones, which feature sound-isolating, watertight earplugs that deliver exceptional clarity and bass; Amphibx Waterproof armbands, which keep any iPod, iPhone or MP3 player dry down to 12 feet; and the Interval Waterproof Headphone system, endorsed by Olympic Gold Medalist, Natalie Coughlin, featuring a goggle-mounted waterproof case with integrated waterproof headphones designed for the iPod Shuffle.

Prior to packaging and shipping, H2O Audio rigorously tests every product in a pressure chamber to ensure 100% waterproof performance. The company's strict quality controls provide the unwavering confidence to guarantee each and every product with an unprecedented iPod/iPhone/MP3 Player Replacement Warranty. If an iPod, iPhone, or any other MP3 player is damaged due to a defect in workmanship or manufacturing error in an H2O Audio product, the company will replace it.

H2O Audio is currently available in top retailers and Apple stores across the U.S., as well as in select specialty sports and surf/skate shops.

About H2O Audio:
Established by sports enthusiasts for sports enthusiasts, H2O Audio is the leading provider of high-performance waterproof headphones and accessories for active people around the world. The company’s products offer a premium solution for athletes of all levels to experience the inspirational and motivational power of music in any element. Sold in top retailers and Apple stores in the U.S., and over 30 countries, including Australia, U.K. and Japan, H2O Audio is one of the fastest growing companies in the United States according to the 2008 Inc. 500 rankings.

APPLE, IPOD ARE REGISTERED TRADEMARKS OF APPLE, INC. H2O AUDIO IS A REGISTERED TRADEMARK OF H2O AUDIO, INC. ALL OTHER REGISTERED OR UNREGISTERED TRADEMARKS ARE THE SOLE PROPERTY OF THEIR RESPECTIVE OWNERS.

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