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H2O Audio Joins Michael Phelps and Natalie Coughlin to Raise Money for CharityInitiative to Support The Michael Phelps Foundation and MOVE [ Back ]SAN DIEGO, CA – November 15, 2009 – H2O Audio, the leader in high performance waterproof/sweatproof headphones and accessories for active people everywhere, today announced a charitable initiative with company ambassadors, Michael Phelps and Natalie Coughlin, scheduled to launch this week. H2O Audio and Phelps will join forces to support The Michael Phelps Foundation (www.michaelphelpsfoundation.org), established to promote healthy, active lifestyles and grow the sport of swimming; and with Coughlin to support MOVE (www.kidsmoveinitiative.org), a non-profit focused on improving kids’ health and wellness through exercise. 10% of total online sales generated by each athlete’s referral will be donated to the respective charities. In addition, H2O Audio is offering a 20% discount to friends and fans on all purchases at H2OAudio.com through December 31, 2009. "We are thrilled to be working with Michael and Natalie to support and spread awareness for their organizations," said John Paul Cavanaugh, CEO, H2O Audio. "With the holidays around the corner, it’s a great time to give back and also offer something special to loyal friends and fans. H2O Audio shares the same passion as Michael and Natalie regarding the importance of exercise and healthy living, and we hope our collective contributions help these charities move closer to their goals." H2O Audio’s holiday program is being launched as part of Phelps’ and Coughlin’s new fan-focused GummyJungle widgets, an innovative tool that collects each athlete’s social networking activities into one cohesive group, and gives fans continuous access to updates, photos, videos and special offers. The initiative will be promoted via widget banners, Twitter, Facebook, SwimChannel.com, and on dedicated landing pages at H2OAudio.com. Fans choose which charity they would like to support using a special code upon purchase. "I started this foundation to bring the sport of swimming to more children and am grateful for any contributions that help the organization do its part in keeping kids healthy," commented Phelps. "With partners like H2O Audio, we can encourage more people to get in the pool and stay active." "I am so inspired by MOVE’s mission to use exercise and physical activity to promote overall wellness,” said Coughlin. "I’m really pleased to have H2O Audio’s support in giving back to both my fans and this charity through the holidays." For more information, please visit http://h2oaudio.com/phelpsfoundation or www.h2oaudio.com/nataliemove. About H2O Audio: About The Michael Phelps Foundation: About MOVE: H2O AUDIO IS A REGISTERED TRADEMARK OF H2O AUDIO, INC. ALL OTHER REGISTERED OR UNREGISTERED TRADEMARKS ARE THE SOLE PROPERTY OF THEIR RESPECTIVE OWNERS. |
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